Saturday, October 18, 2014

Using Twitter Hashtags To Brand Your Business and Increase Your Online Presence

You can use hashtags consistently and strategically to create and expand "buzz" for your business, organization and your brand.




3 Benefits to using Hashtags


Gain Followers  - You can gain thousands of followers in a few days when you have great hashtags. The thing you must remember is to properly manage conversations to provide relevant information to keep discussion on topic.  I created a hashtag (#secontentnetwork) on Twitter for my site I started. Since you are reading this post then I recommend that you check out Syndication Express since it is a blog syndication community for bloggers and article writers.


Improve Reputation - Trending topics encourages others to follow your future conversations and it will help you to build your reputation with your followers.



Get Information - You can find related conversations and gain more interested followers when you have good hashtags. Also you can monitor the impact and use of your hashtag. I believe this is a very good thing especially if there is activity such as retweets and conversations. This is a social signal which Google uses for indexing and ranking your links.


When you are ready to create a hashtag for Twitter or any other social site. I have a few tips to share with you. A hashtag is only effective if people want to use it.

Make Hashtags Concise

Your hashtag must not be too long.  If it's too long it won't get used.

Make Hashtags Conversational

If it's too common your post will disappear.

Make Hashtags Unique

This is most important of all and I don't have to elaborate on this one. BE ORIGINAL AND MAKE SURE IT BRANDS YOU!

Performance Indicators

Reposts/Shares - You can see how many people have retweeted/shared your post.

Replies - People who are following the conversation and adding to it. This is a social signal as well.

Link Visits - If there is a link in your post, you can see how many people have followed your link.

Hashtag Volume -  How many times does the hashtag occur. You can see the hashtag feed
(put into the Twitter search engine) of people who are using the hashtags that
will give you exposure in your niche, plus online branding and they will most
likely follow you. Your network of followers will grow daily when you follow
what I am sharing with you.

Tracking Methods


Hashtags Apps - Allows you to track hashtags use within social media sites and some even breaks down the demographics.

Social Analytics Tool - They allow you to graph overall performance for a period of time.

Actual Responses - You can follow the conversation to see what people are saying or participate to direct the conversation to show good will. You can reply or retweet it and Twitter will send them a notification. This is a social signal too for the search engines. Many times I have gained new followers by doing this.

Search Engines - Some social media sites let you search by hashtag to see if you have positive results. You can type into Google the hashtag I created (#secontentnetwork) and see the results that are indexed in Google plus other search engines. This means traffic for people that know and are using the hashtag I created for my site for bloggers and article writers.

Finally I will close by extending an invitation to join Syndication Express and I hope that you understand how powerful and beneficial it is to use Twitter hashtags to brand your business and increase your exposure online.

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Chat with me and you can send me a message with your question on using Twitter Hashtags to brand your business and increase your online presence. Simply click the link above.

Terri Pattio
Twitter Strategist
MLM Coach/Mentor with a servant's heart

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